Contents

I. GETTING TO KNOW HIM     
      1.    The Perfect (and Not So Perfect) Mold
      2.    His Individual Coloring Book

II. PROPER PLANNING
      3.    Attacking His Closet
      4.    Taking the Men's Department Plunge

III. THE CONSUMMATE MENSWEAR CONSUMER
      5.    Salespersons
      6.    Suit-ability
      7.    Suit Materials
      8.    Patterned Suit Fabrics
      9.    True To His Trousers
     10.   A Vested Interest
     11.   A Man's Best Friend: His Tailor
     12.   The Shirt on His Back
     13.   Tie-ing One On
     14.   Mixing and Matching
     15.   Putting His Best Foot Forward
     16.   Sock It to 'Em
     17.   Keeping Up Appearances
     18:   Pocket Square? No Way!
     19.   The Right Accessories
     20.   Staying on Top of It All
     21.   Cautiously Casual
     22.   Puttin' On the Ritz

IV. PRESERVING HIS NEWLY ACQUIRED ASSETS
     23.   Taking Care to Care

V. THE LAUNCHING OF THE NEW HIM
     24.   When Charting a Totally New Course
     25.   That Lovin' Feelin'